DESKRIPSI KREATIVITAS MAHASISWA DALAM PROYEK KEWIRAUSAHAAN

Abstract

Abstrak: Tujuan penelitian ini adalah mendeskripsikan kreativitas mahasiswa dalam proyek Kewirausahaan dengan enam kriteria penilaian. Penelitian ini menggunakan pendekatan kualitatif dan jenis penelitian deskriptif serta dilengkapi data-data kuantitatif. Instrumen penelitian berupa dokumen atau arsip. Dalam penelitian ini mengambil 17 subjek keseluruhan mahasiswa dalam kelas Kewirausahaan. Berdasarkan hasil penelitian, didapat kesimpulan bahwa berdasarkan kriterian kebaruan ide cukup orisinil, Relevansi pasar dalam kategori relevan dan sangat relevan, dari segi strategi dan inovasi bisnis dalam kategori cukup inovatif. Kelayakan dan keberlanjtan dalam kategori layak, komunikasi kreatif dalam kategori cukup kreatif dan dampak sosial/ekonomi dalam kategori Signifikan. Sedangkan dilihat dari nilai rata-rata menunjukkan bahwa kebaruan ide dan komunikasi kreatif memiliki nilai rata-rata paling tinggi. Kata kunci: deskripsi, kreativitas, Proyek kewirusahaan Abstract: The purpose of this study is to describe student creativity in Entrepreneurship projects with six assessment criteria. This study uses a qualitative approach and descriptive research type and is equipped with quantitative data. The research instrument is in the form of documents or archives. In this study, 17 subjects were taken from all students in the Entrepreneurship class. Based on the results of the study, it was concluded that based on the criteria for the novelty of the idea, it is quite original, Market relevance in the relevant and very relevant categories, in terms of strategy and business innovation in the fairly innovative category. Feasibility and sustainability in the feasible category, creative communication in the fairly creative category and social/economic impact in the significant category. While seen from the average value, it shows that the novelty of the idea and creative communication have the highest average value Keywords: description, creativity, entrepreneurship project